How might we inspire a movement of people to connect with animals, protect them, advocate for them and enhance their lives? Continually asking ourselves this question allows OneKind to stay at the forefront of advancing animal welfare in Scotland, a position we have been consolidating since 1911, when our founders sought to end vivisection.
Our vision is a world in which non-human animals are recognised as individuals and respected for their capacities and priorities, which are different to but not lesser than ours.
OneKind effects positive change for animals through high-profile campaigns, political lobbying, investigations, public education, and promoting compassionate living. This allows us to shape the cultural and legislative landscape to seek justice for animals. We create conversations around challenging questions and seek innovative solutions to welfare problems. Our work is informed by current scientific evidence and fuelled by dedicated supporters. We work with like-minded organisations across the UK, Europe and globally, towards a world in which humans empathise with other animals, treat them with kindness, dignity and compassion, and allow them to flourish.